Case
A new visual identity and logo designed to align with the target audience and clearly communicate VVE Punt’s core values
A new visual identity and logo were developed for an organization with significant social impact in the Netherlands. This process ensured that the identity now aligns better with the target audience and clearly communicates the organization’s values. The logo and new identity reflect the core values and help convey their message more effectively.
Role: Brand Designer
Children between the ages of 23 and 26 months start practicing with simple-shaped blocks, developing various skills. They learn about gravity, speed, and cause and effect. This development, combined with the first colors children recognize, forms the basis of the logo. The design is built on simple shapes and primary colors.
The structure of the logo comes from the grid on which the emblem is designed. Subtle use of copy and negative space was incorporated to create form.
For parents, it is essential to feel confident that their child is in the right place. Therefore, finding a balance between seriousness and playfulness in the design was crucial. While it is a serious organization, it also needs to be fun and engaging for the children. The professional and playful elements of the logo were translated into the visual identity, linking the playful aspect to the children’s world.
Within the visual identity, which combines children with simple shapes and colors to create recognizable visuals, there is one rule. This rule states that each different child must be paired with a visual containing unique shapes and colors. This ensures the symbolism of inclusivity. After all, every child is different.
